Businesses in the same industry usually tend to follow the same set of trends in their advertisements which is why you need to survey your competition. Look for ideas and techniques which have made other businesses in a different industry successful, marketing techniques which worked for them.
The uniqueness in your advertisement will be shown in how unique your offer is. For instance, let’s suppose that you are in the clothing business and you offer a selection of genuine, branded products. But, your competitors are also doing the same thing. What will set you apart from your competition is when you offer the consumers something they can’t refuse, like sales, discounts or a limited edition line. Competition is stiff in today’s world and in order for your business to be a success you have to offer exactly what your targeted audience has been looking for whilst adding some beneficial twist to the offer.
Knows your Audience
If all your competitors are offering discounts or great deals and even if you may be giving the same offer as your competitors make it sound different, such as saying how much your audience will be saving by opting for you. Anything that sets your brand apart from competitors is a bonus.
Perform survey on your existing and past customers. Figure out the reasons why they chose your brand because once you have all the reason then you can implement the reasons again in more refined ways to obtain new customers and also sustain your current ones.
It is always important to have a clear plan as to how your advertisement campaign should look like or which media platform you need to implement. Technology has brought about many advanced digital marketing mediums which are exponentially overtaking traditional modes of advertising. There are many reasons why digital marketing is growing but one of the most basic reason is that they are comparatively cheaper than traditional advertising. As a business, you must know the nature of your audience if you want to attract them through your ads, and today’s consumers are technology savvy. The savvy nature of the consumers makes it ideal that you interact with your audience through platforms which will effectively communicate the purpose of your promotional campaign to the audience, igniting their interests in what is being offered.