In the era of Internet great development, mobile Internet has a great impact on media
Mobile Internet is the product of the integration of mobile communication and the Internet. It inherits the advantages of sharing, opening and interacting with the Internet anytime, anywhere. Its development has a great impact on today’s media. The mobile Internet has changed people’s habits of receiving information, and mobile phones are encroaching on other media channels.
Now, what are people doing on the bus, on the subway, even when they are eating? There is no doubt that people are using mobile phones, mobile phones now as if become everyone’s organ, which is inseparable.
As a result, traditional media, such as newspapers, are gradually losing their living space. People spend less and less time reading newspapers and magazines, and traditional outdoor publicity is gradually beginning to have no effect. The amount of time people spending on the road watching outdoor advertisements is also decreasing. Television has fared slightly better than other media, but the trend is still that fewer people are watching television now.
In the era of mobile Internet, all kinds of information burst, and it is more and more difficult to promote effectively. In the past few years, with the rapid development of the mobile Internet, the number of information people are exposed to has increased greatly. Billion Media once conducted data statistics on this, and the data obtained indicated that the amount of information increased by 5-10 times，which is far more than the evolution rate of the capacity of the human brain.
The resulting effect is to make life more difficult for practitioners of information dissemination. People receive more information every day than their brains can handle, which means that a lot of information cannot stay in their minds, which is called invalid information. Due to the information cannot be implanted or the implantation rate is too low, more and more people feel that they are entering old age earlier and their memory is getting worse. In fact, our memory is not degraded, but the amount of information is too large. This leads to the emergence of information overflow, which is difficult to remember.
The characteristics of memory in the human brain
However, new problems arise. Since so much information belongs to the invalid information that has been overflowed，what is the effective information that people can remember? Most people can remember two kinds of information, one is major social events and major topics, such as the major changes in the world situation, the national policies related to their own industry or life, hot topics of national concern and so on. The other one is major social entertainment, such as the public figures people followed have a new dynamic and widely acclaimed entertainment programs.
Why is this information can be remembered? There are two reasons, the active one and the passive one. Active memory means that we have a subjective interest in the information and are willing to pay attention to it spontaneously, thus forming a solid cognition. Passive memory refers to the fact that the information is always seen over and over again. When people hear more, the impression is gradually deeper, even indelible. The reason is simple. When a major event comes up, it may not be directly related to you, but when you keep seeing the information and hearing the discussion through different channels, naturally, it’s hard to stay out of it. When you click on the news, you force yourself to watch a video, browse through the pictures, You’re accidentally taken inside, and eventually form a brain memory.
Under the impact of mobile Internet, the channel advantage of elevator media is highlighted
As an elevator media company in India, has Billion Media been affected by the mobile Internet?
Actually, there is, but the impact is very small compared with other media, which highlights the advantage of elevator media channels. One reason is that a few minutes of standing in an elevator is not enough for people to do anything too complicated. So it’s more appropriate to watch the commercials video that playing in the elevator. The second reason is that after doors closed, there is no signal on the cell phone in most elevators, even people cannot make a phone call. Only can they watch the advertisements in the elevator. Therefore, advertisements in elevators are extremely likely to be seen.
what is the difference between elevator advertising and mass media such as television, newspapers, outdoor advertising, network marketing, and other advertising channels?
The advantages of channel placement of elevator media:
Advantages of elevator television：
Repeatability. The daily advertisement repetition rate reaches hundreds of times.
Repeatedly received by the target audience.
High mandatory. Everyone goes to work and home, and mandatory sales can be made outside elevators
Accurate customer. The target mainstream population is the main creator and consumer of wealth.
Fewer interruptions. Compared with outdoor, the building environment is relatively quiet, space is small, the target crowd’s attention is not easily distracted.
The advantages of elevator posters:
High mandatory. Everyone goes to work and home, and mandatory sales can be made outside elevators. Compared with the elevator video advertisement around 15 seconds, the elevator poster can let consumers read clearly and fully display each propaganda point.
As mentioned before, in the age of information explosion, the impact on media is huge. Traditional media like print media, outdoor advertising, and other advertising effects have been greatly less than before. Under the regular budget, it is better to choose the most likely one and make the most accurate medium- and long-term release in the most effective channel rather than showing too many advertisements at one time for a short time. For example, following the traditional thinking of mass media, we make a plan for advertising, we can let 1 billion people see our advertisement three times in a week, but this cannot leave a deep memory in the cerebral cortex of 1 billion consumers, however, if we let 100 million people watch it 300 times in a month. In this way, all 100 million consumers will store the brand in their memory.
In brand promotion, the most incorrect thing is to put it everywhere. If advertising were to exist across all channels, it would lead to an over-dispersion of resources and the end result would be nothing at all.