The medium of lift media marketing has the highest percentage of generating brand awareness and leads. The density of media recall can only be possible through lift advertisement as the residents make at least 5-6 trips via their building’s elevator. Your key audience would look at the advertisement while remembering the ads that are being played on the screen.
According to the research, the audience actually does pay attention to the lift media advertisement more than advertisements that are played on other mediums. It is also revealed that the audience also finds these advertisements more interesting and relatable. Marketers are well aware that the customer journey is rarely a straight line, audiences are constantly moving between touchpoints and channels, and brands need the right tool to keep up with the constant competition.
Digital out-of-home (DOOH) helps businesses engage shoppers at moments when they make key decisions or take certain actions such as walking in a shopping mall or waiting for an elevator in any residential or commercial property. With this technology, you can reach people out in the real world with the efficiency of this technology.
Billion Broadcaster – One Stop Shop For All DOOH Requirements
Billion Broadcaster encompasses a product suite with some of the leading DOOH solutions across the board for marketers, screen owners, and platforms. Recently, we have collaborated with Lohagarh Farm to get a strong customer base. The whole idea behind the ad campaign is to boost their sales while generating new leads. So, this is the reason the brand contacted us as we offer the best services in lift media. We install the ad campaign in the top residential and commercial locations in Delhi and Gurgaon.
After installing in the top commercial and residential properties in Delhi and Gurgaon, Lohagarh Farm got the following benefits:
- The business increased lead generation
- The audience came to know about the different services offered
- A lot of capital saved on the marketing budget
- Surge advertisement reach
As you know, the majority of people are out of their homes for more than 9 hours, so it is quite difficult to reach them. If you are using the traditional form to target your key audience, it would be more difficult to reach them. So, it is the only reason many Lohagarh Farms choose our platform as we make it easy for their business to talk to its key audience without any hassle. We always look forward to easing the flow of the conversation that will bridge the gap between the brands and their target audience.
However, we ensure our client connects with the urban youth in places they stay or go to the office. Using our digital screen, you can increase the relevancy of the content which leads to increasing a higher level of engagement and attention than any other media platform. Through our platform, you can apply selective targeting either by area, loyalty, or the type of audience which would increase the chance of acquiring targets. Lohagarh Farm offers its customers games and sports, rural activities, and adventure activities where they can relish their childhood. We offer our clients smart, detailed, analytics where our clients can always be aware of how your content is performing. The right analysis helps in increasing engagement levels.
Unlocking True Value Of Digital Screen With Billion Broadcaster
Billion Broadcaster is the pioneer of lift marketing, shaping up into the largest DOOH network. We give a platform to various businesses to publish their advertisement campaigns on our horizontal and vertical screens.
Apart from connecting businesses to their customers, we also offer our clients the following offers:
- All our digital screens showcase content in beautiful 4K Ultra HD displays. We deliver live, tailor-made content with licensed APIs keeping across residential and commercial buildings.
- We are partnered with the top residential and commercial properties that would help you connect urban youth. We use the latest technologies that help in the relevance of the content and lead to gaining a higher level of attention.
- With detailed analytics, we are always looking at how your advertising campaign is performing. We offer you the right analysis that would help you increase your engagement level.
- We connect the digitally driven connected to urban Indian audiences.