Dyson Limited, commonly known just as “Dyson,” is a Singapore-based multinational technology company founded by James Dyson. Dyson designs and manufactures household appliances such as vacuum cleaners, air purifiers, hand dryers, bladeless fans, heaters, hair dryers, and lights. Their USP is “the vacuum cleaner that doesn’t lose suction.”
The well-known brand wanted to share information about their newly released Dyson Purifier Cool, the only air purifier with 350° oscillation and Air Multiplier technology. Hence, we took the advertisement to another level by projecting it on our digital screens installed in some of the posh residential and commercial properties located in Delhi, Noida, and Gurgaon.
With the Billion Broadcaster, Dyson conveyed their message of creating a pollution-free environment.
Recently, Dyson collaborated with the Billion Broadcaster to reach out to a broader audience with the help of our Lift Media advertising platform. We endeavor to provide preeminence with our unique advertising strategy of lift marketing so that the brands are able to connect with their potential customers with maximum exposure. Dyson is all set to take its ad campaigns to another level with the help of our enhanced media advertising resources.
In order to provide the best lift marketing opportunities, we always use cutting-edge technology to give our clients a competitive advantage. Billion Broadcaster, India’s premier lift media company, has partnered with the country’s top residential and commercial buildings. In order to deliver the best results through our DOOH platform, all our locations are handpicked to create a lasting impression on the minds of the viewers. It doesn’t matter whether it’s a small or big brand; we always provide an additional revenue stream through our unique platform.
Dyson was pictured as a boon to the Delhi NCR residents with our lift media
As we are all aware of the rising pollution index, which isn’t good for us, Dyson was able to convey a positive message about its newly launched Dyson Purifier Cool and how it helps purify the air around you so you can breathe healthy by displaying their ad campaign on high-pixel resolution static screens installed across Delhi NCR.
After running the ad campaign on our digital screens, here’s how Dyson got the following benefits:
Dyson, along with Lift Media, was able to reach out to a larger audience.
With the uniqueness of our lift marketing, Dyson has been able to witness a high conversion rate from potential customers to key customers.
A typical ad runs for 14 hours, and the ads are looped 240 times per day. Consequently, the poster’s repetitive running left a lasting impression on viewers.
The brand had a unique opportunity to interact directly with its customers.