Constants and variables in the evolution of elevator media The establishment of any business model is based on the stability and certainty of an ecosystem formed or established over a certain period of time, and then the business models are developed and explored based on this certainty. Just as biological genes that carry genetic information,…

In the current market environment of India, if a company intends to gain a foothold in the cruel market competition, innovation is the only way. Every entrepreneur must become an innovator as innovation is the foundation of an enterprise’s survival, while continuous innovation is the inexhaustible driving force for the sustained development of an enterprise.…

Achilles’ Heel of Targeting   Looking back at history, the key to success in every reform or innovation is the ability to solve problems. Therefore, the most necessary to understand is the most frequent complaints from customers in the current advertising industry. Based on the detailed market research, we know that the main trouble of current…

Advertising plays a significant role in marketing—all the good advertisements make a difference, but bad advertisements differ from each other in their failures. Based on the “three stages of advertising”, we cannot ensure a classic advertisement that can be awarded, but non-error one of 80 scores can be produced. Three Stages of Advertising Advertising usually…

Changes of the information dissemination mode India’s rapid growth over the past decade has caught the world’s attention, Today, India has the fastest annual GDP growth rate in the world. As the global economy slows, the slogan “World Slow, India Grow” makes people surprised about the rapid development of India. We believe that in the…

In the era of Internet great development, mobile Internet has a great impact on media Mobile Internet is the product of the integration of mobile communication and the Internet. It inherits the advantages of sharing, opening and interacting with the Internet anytime, anywhere. Its development has a great impact on today’s media. The mobile Internet…

What is mental marketing   Positioning theory puts forward that ” conscious mind” is the main battlefield of marketing, which lays a foundation for modern marketing. The mind, in a nutshell, is a person’s inner thoughts and wisdom. From the perspective of consumption trend, the mind is the degree of rational and sensible views or…

A brand is the core of all strategies When people buy shampoo and want to get rid of dandruff, they think Head& Shoulders first, not P&G. Yes, customers don’t need to know P&G. This is how people naturally communicate： When someone sees someone else buying something, they ask what brand it is, and they don’t…