MINISO brings a new feel to the shopping experience for the new generation. It actively explored the international market with successfully opening up over 3500 stores within five years. With a business turnover of 2.5 billion recorded in 2018, MINISO is capturing the hearts of customers across the globe. It focuses on life supplies with aesthetic beauty, excellent product design, and comfortable shopping experience with smarter, simpler and cozier products. MINISO offers pocket-friendly prices on a range of household and consumer goods including cosmetics, toys, kitchenware, and stationery.