Soch is a brand where one can purchase designer apparel, elegant fashionwear and everything else ethnic. Soch represents a blend of innovative traditional crafts and a contemporary lifestyle. Soch has grown to retail through over 124 exclusive brand outlets across 45 cities. Renowned for its quality of hand-picked fabrics, characteristic use of colours, elaborate embroideries and magnificently rich Indian aesthetic, Soch has pioneered the term ‘fashion’ in the Indian ethnic context.

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