H&M, Hennes & Mauritz AB, or the H&M Group, is a Swedish multinational clothing company that specializes in fast-fashion clothing for men, women, teenagers, and children. The H&M group offers fashion and design through eight clearly defined brands, each with its own unique identity. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way.
Billion Broadcaster is proud to announce that H&M, one of the leading fashion retailers in the world, has joined our lift advertising journey. Our state-of-the-art digital screens were installed in various posh residential and commercial societies in Delhi to reach a segmented and targeted audience. The outcome of Billion Broadcaster’s advertising for H&M has been remarkable, with a major increase in customer conversion from potential to key customers.
The H&M ad campaign was played repeatedly in each property’s elevator lobby in order to make a lasting impression. This strategy proved to be successful as the audience was able to connect with the brand and engage with the ad. Being an apparel ad campaign, the brand was able to reach out to a segmented and targeted audience.
The digital ad campaign in the lift lobbies was able to grab multiple people’s immediate attention, which even boosted audience engagement. The audience was able to view the ad multiple times, which created a lasting impression and increased brand recall. Billion Broadcaster’s lift advertising platform has been designed to provide innovative solutions to our clients, and the outcome of the H&M ad campaign is a testament to the effectiveness of our platform. We believe that lift advertising is a powerful and untapped medium, and we are committed to helping brands like H&M reach their audience in new and exciting ways.
Here are a few facts about Billion Broadcaster:
- We have installed digital screens in over 300 properties across the Delhi-NCR region.
- Our screens have a monthly footfall of over 5 million people.
- We have partnered with over 150 leading brands from various industries.
- Our platform has a 95% ad recall rate.
In conclusion, Billion Broadcaster is thrilled to have H&M on board as a partner, and we are proud of the outcome of our advertising campaign. Our lift advertising platform provides brands with a unique and effective way to reach their target audience, and we look forward to continuing to push the boundaries of lift advertising. If you are interested in lift advertising and want to learn more about what Billion Broadcaster can offer your brand, please do not hesitate to get in touch with us. We would be happy to discuss how we can help you achieve your advertising goals.