Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is the wholly-owned subsidiary of Honda Motor Company, Japan—the world’s No. 1 two-wheeler company. Since launching its Indian 2-wheeler operations in May 2001, Honda has grown in the last two decades to become India’s 2nd largest 2-wheeler company with over 55 million happy customers.
Our state-of-the-art digital screens and frame posters were installed in various posh residential and commercial societies in Gurgaon, offering Honda Bike a targeted and segmented audience. The advertisement was shown throughout the lift lobby and the lift itself, making it impossible for viewers to miss. The outcome of Billion Broadcaster’s advertising for Honda Bike has been phenomenal, with lift passengers being able to connect with the brand without any interruptions.
The location-based targeting of customers was extremely beneficial in making the campaign successful. Customers could easily identify the Honda Bike and determine the relevance of the ad campaign. In order to make an impression on the viewer, the advertisement had to be shown over and over again in the property’s lift lobby. This strategy proved to be successful, with the audience engaging with the brand and the ad.
Lift advertising is a powerful and untapped medium, and Billion Broadcaster’s lift advertising platform is designed to provide innovative solutions to our clients. With the ability to reach millions of people every month, our platform has proven to be an effective way for brands to connect with their target audience.
Here are some unbelievable facts about Billion Broadcaster:
We have installed digital screens and frame posters in over 200 properties across Gurgaon.
Our screens have a monthly footfall of over 5 million people.
We have partnered with over 1,000+ leading brands from various industries.
Our platform has a 95% ad recall rate.
In conclusion, Billion Broadcaster is proud to have Honda Bike as a partner and to have been a part of its advertising campaign. Our lift advertising platform is a powerful and effective way for brands to reach their target audience, and we look forward to continuing to provide innovative solutions to our clients. If you are interested in lift advertising and want to learn more about what Billion Broadcaster can offer your brand, please do not hesitate to get in touch with us. We would be happy to discuss how we can help you achieve your advertising goals.